Walsall sits in the heart of the West Midlands, north-west of Birmingham in the historic industrial area often called the Black Country. It’s a market town with good transport links, canals and green spaces, so the town centre feels connected to both city life and older industrial landscapes.
The town is best known for its leather and saddlery heritage - showcased at the Walsall Leather Museum - alongside cultural draws such as the New Art Gallery Walsall and the Victorian Walsall Arboretum. Local life mixes traditional manufacturing, retail and regeneration projects, a diverse community and a strong sports following around the local football club at Bescot Stadium, giving it a distinct identity within the region.